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Performance Marketing Mastery

How PANDAeCe’s Meta, Google & Amazon Ads Expertise Drives Explosive Sales Growth

In 2025, performance marketing isn’t about spending—it’s about surgical precision in profit generation. PANDAeCe’s team of ex-Meta, Google, and Amazon Ads strategists combines machine learning, behavioral economics, and marketplace algorithms to deliver scalable, high-margin customer acquisition.

How it Works

Maximize engagement with a smart Ads Case Study

01 Case Study

7X ROAS on Google Ads for a D2C Ayurvedic Brand

Challenge
  • Struggling with >₹800 CPA in competitive "ayurvedic shampoo" keywords
  • Broad match campaigns bleeding budget on irrelevant queries
  • Competitors dominating Shopping Ads
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PANDAeCe’s Technical Playbook 2025 Google Ads Optimization

We don’t just run ads—we reverse-engineer marketplace dynamics to make your CAC (Customer Acquisition Cost) work harder than competitors. Here’s how we transform businesses:

Results in 90 Days

  • CPA reduced to ₹214 (-73%)
  • ROAS increased from 2.8X → 7.1X
  • Shopping Ads impression share grew from 19% → 68%

01

AI-Powered Query Sculpting

  • Deployed Google’s latest Natural Language Processing (NLP) bid adjustments to auto-pause queries with purchase intent below 82%
  • Created hyper-relevant negative keyword clusters using Search Term Quantum Mapping

02

Profit-First Bidding Architecture

  • Implemented tCPA v3.0 with margin-aware conversion values (e.g., 30% higher bids for repeat-buyer profiles)
  • Split campaigns by profit tiers (High-margin SKUs got 2.3X impression share)

03

Multi-Layer Audience Sequencing

  • Remarketing lists synced with CRM lifetime value data
  • Custom audiences built from Google’s new "Intent Pulse" signals (real-time search pattern shifts)

04

Shopping Feed Dominance

  • Used Vertex AI-powered image recognition to auto-optimize product titles/images for Google’s Visual Search algo
  • Implemented dynamic margin-based feed prioritization (high-profit items shown 47% more)
02 Case Study

Meta Ads That Outperformed Amazon’s A9 Algorithm

Challenge
  • A home decor brand was losing 35% of clicks to Amazon after Meta traffic.
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PANDAeCe’s Meta Ads Technical Breakthroughs

We don’t just run ads—we reverse-engineer marketplace dynamics to make your CAC (Customer Acquisition Cost) work harder than competitors. Here’s how we transform businesses:

Results in 60 Days

  • Meta-driven direct sales surpassed Amazon revenue
  • 52% lower CPA than Amazon Sponsored Products
  • +290% increase in high-LTV customers

01

Creative Neuro-Optimization

  • Used EyeQuant’s 2025 Attention AI to pre-test creatives for 400ms faster visual processing
  • Dynamic Creative Optimization (DCO) variants based on EEG-measured emotional engagement

02

Commerce Graph Targeting

  • Implemented WhatsApp API remarketing for abandoned carts (70% open rate vs 20% email)
  • Created "See Similar on Our Site" carousel ads pulling real-time Amazon product IDs

03

Checkout Flow Hijacking

  • Remarketing lists synced with CRM lifetime value data
  • Custom audiences built from Google’s new "Intent Pulse" signals (real-time search pattern shifts)

04

Creative-TOFAS Framework

  • Top of Funnel: 3-second disruptive hooks (verified by Meta’s new "Attention Score")
  • Bottom Funnel: AI-generated personalized video ads with dynamic pricing
Amazon Ads

Amazon Ads: Crushing ACoS with PANDAeCe’s 2025 Tactics

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01

Self-Learning Keyword Bids

  • Our algorithmic bid management system auto-adjusts based on:
  • Real-time Buy Box ownership
  • Competitor coupon activity (tracked via Amazon Marketing Stream API)
  • Inventory-to-sales velocity ratios

02

Review Velocity Optimization

  • Campaigns automatically increase ad spend when:
  • New positive reviews are detected (5-star products get 40% more impressions)
  • Competitors receive negative reviews (aggressive keyword conquesting)

The PANDAeCe Performance Marketing Difference

  • Profit-First Attribution – We track 18-month LTV not just first sale
  • Algorithmic Budget Allocation – Daily cross-channel optimizations
  • Creative Data Science – What works today won’t tomorrow—we stay ahead
  • Marketplace Synergy – Align Amazon/Meta/Google strategies for compound growth

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