Phase 1: Days 1-30
Foundation & Diagnostic Overhaul.
We start with a ruthless audit. Your current 3X ROAS is a ceiling built on outdated assumptions. We break it down to rebuild stronger.
- Campaign Architecture 2.0: We dismantle bloated, single-funnel campaigns. We rebuild with a modular, intent-based structure: separate campaigns for Brand Protection, High-Intent Commercial Keywords, Competitor Conquesting, and Scalable Discovery via Performance Max.
- First-Party Data Integration: We immediately integrate your CRM customer lists (high LTV segments) and website engagement data as primary audience signals. In 2026, bidding on broad keywords is wasteful.
- Conversion Tracking Surgery: We audit and rebuild your conversion tracking with Google Ads 4 (GA4) cross-channel data import. We define “quality lead” with event parameters.
Phase 2: Days 31-60
AI Orchestration & Scale.
With a clean foundation, we shift from manual control to AI-guided scaling, focusing on incrementality.
- Performance Max Campaigns, Re-engineered: We don’t just launch PMax; we constrain and direct it. Using custom Audience Signals built from your Phase 1 data, we guide the AI towards high-value prospecting.
- Smart Bidding with Value Rules: We implement Maximize Conversion Value with Target ROAS bidding, but we don’t use a single target. We set value rules based on lead source, page engagement, and customer tier.
- Cross-Channel Attribution Modeling: We move you beyond last-click. Using data-driven attribution in GA4, we identify which campaigns (Search, YouTube, Display) are true introducers and which are closers, reallocating budget for full-funnel efficiency.
Phase 3: Days 61-90
Hyper-Optimization & Recurrence Engine.
The final phase locks in gains and builds a flywheel for repeat and recurring revenue.
- The “Lead Quality” Feedback Loop: We implement a weekly sync where your sales team’s lead ratings (Hot, Warm, Cold) are uploaded directly back into Google Ads as offline conversion adjustments.
- Dynamic Search Ads (DSA) for Demand Capture: We launch controlled DSA campaigns targeting your product/service pages, capturing unmatched, long-tail search intent you’re missing, fueling the top of your funnel with fresh, qualified traffic.
- Building the Recurrence Model: For repeat business, we create custom segments of “past purchasers” and launch tailored Remarketing Lists for Search Ads (RLSA).