For years, SMEs struggled with fragmented tools. Either they fell into the “Best-of-Breed” trap with multiple apps, or ERP systems that were too expensive. This created operational blindness and data silos.
For years, the promise of automation felt like a luxury reserved for large corporations with massive IT budgets. SMEs faced a critical dilemma:
The "Best-of-Breed" Trap:
The "All-or-Nothing" Complex Enterprise Software:
Monolithic enterprise resource planning (ERP) systems were too expensive, too complex, and required dedicated teams to manage—a non-starter for most lean SMEs.
This fragmentation was the single biggest barrier. It created operational blindness. How can you make a informed decision about purchasing if your finance data isn’t connected to your sales forecasts? How can you personalize marketing if your customer service history is in a different universe from your email list?
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